“Asbeck the Sun King is the first to blame for this insolvency”
Die Welt
The insolvency of former German PV champion SolarWorld is first and foremost down to CEO Frank Asbeck’s inability to find an appropriate business strategy to react to cheap Chinese competition, Daniel Wetzel writes in Die Welt. Most European PV companies “realised many years ago that it does not make sense to try to compete with gigantic Chinese production capacities” and instead opted to specialise in high-end niche products and innovation, Wetzel says. Asbeck’s company, however, resorted to political lobbying, which could only stem the pressure from Chinese imports for so long, he argues.
Read the article in German here.
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