BMW unveils electric car offensive ahead of Frankfurt car show

In the run-up to the Frankfurt car show (IAA), premium carmaker BMW has updated its electric car plans with more all-electric models. “Let me make one thing very clear: in e-mobility, the BMW Group will also be the leading provider in the premium segment,” CEO Harald Krüger said in a press release. “By 2025, we will offer 25 electrified vehicles – 12 will be fully electric.” BMW previously said that electric models, which include all-electric cars and plug-in hybrids, are expected to account for “around 15 to 25 per cent” of their sales by that date.
In a report for electrek, Fred Lambert calls the announcement a “serious update” after the long gap since launching the i3 “raised doubts about BMW’s commitment to all-electric cars.” The IAA will officially open next week.

Read the BMW press release here.

Read the electrek report here.

Find background in the updated Factsheet Early e-car starter BMW plans new mobility sprint.