“The new currency”
Süddeutsche Zeitung
German premium carmakers BMW, Daimler and Audi compete with each other on car sales year after year, writes Thomas Fromm in a commentary in Süddeutsche Zeitung. “The premium crown, sales records, pure size – carmakers have got so much used to these units in past decades they simply can’t shake them off.” But industry success in the future will be measured by what the cars are made of, not by how many are sold, he writes.
Read the commentary in German here.
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