“Wait or Drive: BMW pokes fun at Tesla“
Focus Online
A BMW TV spot airing on U.S. television pokes fun at electric vehicle maker Tesla and its ongoing problems while promoting its own e-car, Sebastian Viehmann writes in Focus Online. Tesla is facing technical difficulties with its autopilot feature, possible setbacks with its battery Gigafactory and its hotly anticipated Tesla Model 3 is not expected to hit the market before 2017. In the BMW television advert, a man waits outside his home for his Tesla, looking enviously at his neighbour and his new BMW 3 Plug-In Hybrid (330e). BMW was itself the target of a similar advert from rival Toyota.
Read the article in German here.
All texts created by the Clean Energy Wire are available under a
“Creative Commons Attribution 4.0 International Licence (CC BY 4.0)”
.
They can be copied, shared and made publicly accessible by users so long as they give appropriate credit, provide a
link to the license, and indicate if changes were made.