“Mercedes Is About to Unveil an Entire Fleet of Electric Vehicles”

With a new sub-brand, Mercedes-Benz is planning its own line of electric vehicles, write Elisabeth Behrmann and Christoph Rauwald for Bloomberg Technology. The German carmaker will challenge BMW and Tesla Motors Inc. with two sport utility vehicles and two sedans, sources “familiar with the plan” told Bloomberg. “Germany’s luxury-market leaders need to show they too can make electric innovations that capture the imagination of buyers, and they’re facing emissions regulations that require low-pollution vehicles,” write Behrmann and Rauwald. Daimler CEO Dieter Zetsche had announced in June that the company would unveil an electric car capable of driving about 500 kilometres at the Paris motor show in September.

Read the article in English here.