"Stefan Bratzel on future of auto industry: 'The chances for German automakers are 50-50'"
Handelsblatt
Apple and Google are becoming a growing threat for German automakers, Stefan Menzel writes in Handelsblatt. “There is a fear that automakers could end up the fifth wheel of the car,” says auto expert Stefan Bratzel of the Center of Automotive Management, adding that like Foxconn is for Apple, auto manufacturers could become simple suppliers for the IT sector. BMW, Daimler and VW have to keep up with the quickly evolving internet-based mobility technologies that will soon dominate the auto industry, Bratzel adds.
Read the article in German here.
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